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Calgon Take Me Away!

I'm sitting here innocently playing Tetris, just relaxing after a day reading student papers with colleagues, when I realized too late that I had made one fatal error. I turned on the television, forgetting that in doing so I'm inviting soul-sucking salespeople spouting toxic waste directly into my home.

Even with my voluminous knowledge about the evils of consumerism, I was stunned by what the greedy sexist maniacs in advertising have come up with this time. The scene began with that "famous" plastic surgeon, Dr 90210. I don't know his name, but he's the South American guy with the anorexic blonde wife with fake boobs and that wildly materialistic and miserable little girl. They all live together complete with neurotic pets in some desperately nouveau-riche stucco eyesore, like a fun-house mirror version of the already verging-on-surreal Cleavers. By day, he runs around cramming bags of chemicals into women and flexing his pecs while his daughter screams at her mother who is too nervous living her perfect life to eat any food. The American Dream.

Anyway, he's addressing an unseen patient. "You have come in for implants," he shouts, in that maniacal bedside manner of his which fairly oozes with delight at the money insecure women represent to him. No problem "diagnosing" breasts as "sick" and "fixing" them through surgery if it means his child can have yet another doll she's going to reject as not good enough. "Let me measure. Oooh, that's a small number," he says condescendingly, gazing directly at us through the camera. I felt my breasts shriveling under his gaze.

What could this be a commercial for?, I wondered, feeling the rare urge to pause a Tetris game. I've seen actual implant commercials, which always remind me that I live on Planet Stepford, but this one clearly had a parodic tone.

Next he tells the patient she will feel better about herself if she gets a much larger size breast, and just as the women in the audience are wondering one more time if we are indeed not good enough, boom, the camera pans over and shows who he is talking to. It's a chicken. Yes, you heard me correctly. A chicken.

Here's where the Maxim-mentality stops and goes, oh, ha ha that's so funny, breasts, get it, breasts, not women's breasts, but chicken breasts. Ha ha. And here's where the Maxim-mentality says, hey, Man Hating (and infuriatingly self-confident) Feminazi Dr Blaine, why are you reading so much into this? Can't you take a joke? It's just a commerical.

Patient sigh. And explanation.

No, it's not. It's not "just" anything. It's an ideological piece of propaganda designed to justify two things: the annihilation of chicken's lives and the annihilation of the human female's self esteem. These are related, meat-eating and sexism, and I know this because scholar Carol Adams has explained it all in her books and demonstrates it with examples pulled from popular culture in her wonderful slide presentation which she gives at universities all across the land.

I don't even know what the commercial was for, so incensed was I at the blatant misogyny thrust into my sunny nook that I went into a sort of white-out. Probably it's Carl's Jr., since they have thrived on featuring truly virulent anti-woman ads for some time, but Burger King has recently joined the fray with their "woman as hamburger" campaign that ran front and center during the Super Bowl.

It really doesn't matter what crappy fast food outlet was trying to make us want their meat by reminding us that we women are only meat as well, meat that needs fixing because it's not good enough as it is. Chickens need growth hormones to satisfy the insatiable American appetite for more. Women need breast implants for exactly the same reason.

Sigh.

And people argue that our desires stem from "nature." What a joke. Fake breasts and toxic chickens are about as far from nature as you can get.

Here's where I get grateful. Thankfully today I love myself enough that there's no way I would eat the crap passed off as food at any one of those places anyway, so I don't need to bother to boycott it. And I know to resist these horrific messages, that I'm a fowl with foul teats who needs fixing and that real foul exist only to be crammed into dank, dark cages, stuffed with antibiotics to treat the myriad diseases their horrific "care" inflicts upon them, and then be slaughtered so that Americans can continue their deep-fried race to the grave, constructing their own partially-hydrogenated coffin, one bite at a time.

What a country.

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Comments

D, I agree with you. Most of what is on TV is crap, and the commercials are terrible. Last night I got rather annoyed by a Mazda commercial that asked, does your car make you feel old? Then, obviously, you're supposed to go buy a Mazda. In reality, if your car makes you feel old, you probably have too much time on your hands, because your car should not be a reflection of yourself. Neither, of course, should your body, and yet only a small percent of our society realizes and lives by this principle.
What I would like to point out is that your anger is directed toward the wrong people. You continually talk about women being victimized. But a lot of commercials and television alienate men in just the same way. Penis enlargement commercials combined with Sex & the City (where women treat men as accessories) do not help men see themselves as equal partners with women. Most men are just as insecure, if not more, than women, and the media targets both sexes equally.
My point is that your anger should be less directed at men, and more directed towards the media. Understanding that, you should either change the channel or turn your television OFF so that you do not give higher ratings to shows you don't support. The fact that you watch Dr. 90210 and then describe it in detail illustrates how much your obsession with mainstream media has taken over your life. Don't you have something better to do than sit and watch something you claim to hate?

Additionally, I would like to point out that your posts about breast implants and strip clubs really show your true colors. You talk about a man being desirable because of the way he looks, nevermind his a-hole personality, but then fault women for getting breast implants. I am not interested in men that like fake tits, so I don't contemplate buying them, nor am i offended by someone else's choice. Rather than viewing a man that prefers implants to the real thing as someone whose mind has been warped by the media as much as the woman who decides to buy the implants, you are personally offended. And if breasts are not important, why are you showing yours on a public website, and then berating women who would show theirs in public for generous amounts of money? It seems that showing them for lots of money is the more logical choice. The reason I don't show my breasts on my website is not because they aren't attractive and the media has shamed me, but because my breasts are irrelevant to who I am and what I do. It would be nice if everyone felt that way, but most people are weak minded. Not just women, but men too, so please stop saying that we are victims and everyone is sexist. You can't expect men to take responsibility for choices that women make, just as you wouldnt expect women to be responsible for choices that men make (such as raping people, for instance).

And this brings me to my final thought... I am neither pro-sexism nor pro-rape and accusing me of either is absurd. I am educated and enjoy being educated, just as much as any man. And since you don't know whether or not I have been a victim of sexual assault or rape, it is not very kind of you to say I support that sort of behavior. Not agreeing with a person's argument does not make someone a rapist. Similarly, not attending Take Back The Night for whatever reason, whether you are male or female, also does not make someone a rapist. If you see someone being assaulted, you should step in, not attend a rally.

Hmm that sounded a bit personal. Anyway......

As a blogger, I sometimes listen to and watch things I don't care for because I want to address some points in writing. An entire magazine is dedicated to such an activity, it's called BITCH (A feminist response to pop culture).

My breasts are there because I am fully alive. I have a sexual life, an emotional life, a physical life, a spiritual life, an intellectual life. Every facet of me deserves flowering and developing, in spite of our bizarre Puritanical ideas about the body. But my breasts are also there in spite of the fact that they are "non-normative," that plastic surgeons tell me to change them and I have felt ashamed over not being Busty Betty since I was a teen. I am not alone in these feelings of self-loathing, for they are culturally induced. The personal is political.

My breasts are there as a statement of resistance to hate, to control of the female body and nature, to fear of sexuality and pleasure.

My breasts are there, along with my ideas, my travels, my friends, my lovers, my animals--they're a part of my life. Why shouldn't they be included?

After all, they're just tits.

You are SUCH a fuckup. You clearly have no idea how the world works. You need to get over your crazy persecution complex and realize that you're totally nuts. Universities should give you mental exams before hiring you. NO ONE IS AFTER YOU OR YOUR BREASTS! GET OVER IT! I really hope you read Cardinal Martini, and therefore can see yourself in an accurate mirror. You are ludicrous. Your life is a joke and a sham.

-Liberal Female USC Student (not that my gender or political leaning should have anything to do with how you view my comment, as I'm sure it will)

Thanks for sharing, sister. I direct you to my comment to Cardinal Martini under Bye Bye Rights, Hello Theocracy.

Congrats Diana, you are hitting nerves. :-)

it is sad that you have felt ashamed over the appearance of body parts that have evolved to serve a useful purpose (namely, breastfeeding). it is sad that your mother never told you to stop looking in the mirror and read a book (not a women's magazine, but a book). and it is all very sad because you obviously think you are very important, when in fact you are making a big deal about being human rather than actually contributing something to society.

and just as a note, i am not "laura, 'liberal female USC student'," though i am a liberal female usc student.

speaking of being liberal, i probably dislike right wing christian groups as much as you, but at least they don't pretend to be open minded.

cheers....

I followed you home from Twisty *grin*. Looks like the trolls are out in force here as well. I just took care of a few over at my place.

it is sad that you have felt ashamed over the appearance of body parts that have evolved to serve a useful purpose (namely, breastfeeding).

Agreed, although placing the onus of blame onto a woman and not onto a culture of male pride and privilege that has sliced out and fetishized hunks of women is rather easy.

Because, you know, it's much safer to blame a woman for being pissed at men fetishizing and objectifying body parts than it is to get pissed at the men.

it is sad that your mother never told you to stop looking in the mirror and read a book (not a women's magazine, but a book).

It's also sad to see you blaming this woman's mother. Even if what you've said is true (and it's not) the fact that you are AGAIN placing the onus of blame onto a woman, the mother in this case, shows very clearly who you're trying to defend.

Evidently fathers can do no wrong but I'm not entirely surprised based upon your last statement.

Liberal? Sure, I'll buy that, oftentimes liberals are worse sexists than conservatives and your post shows, very clearly, where you place blame at.

Gotta love it when the tired old stereotypes and woman-hating rhetoric emerge from the minds of liberal women.


Also followed here from Twisty, and... wow! The response you've received reminds me of the book "the Rise of Raunch," namely how women defend and participate in their objectification in the name of feminism.

At any rate, there's no doubt the ad in question was equating women's breasts with eating chickens. That's kind of the express purpose of the ad. It makes little sense to rage existentially at you, Diana, for pointing that much out. I'm just sad it takes so much effort to make the obvious obvious.

Can you imagine how powerful I must be to have invented female breast insecurity all on my own? Oh, with my late mother's evil assistance of course.

Next I will try to make fat thighs a problem for women!

Moo hooo haaa haaaa haaaaa haa!

USC is quickly turning into UC Bezerkley

her father could have told her to stop looking in the mirror as well; however, if her mother didn't follow that example it wouldnt do much good. i guess my point is that men are not the only ones who can make a difference and i resent the notion. i believe that women can set examples for each other. when i was about 13 spending time looking at myself in the mirror, fixing my hair, my mom would say, stop staring at yourself and do some dishes (or something like that). the point is that most women are too preoccupied with their appearance and DYB's preoccupation only confirms to men and women, that yes it is important.

anyway, good luck to you all.

Try changing the channel next time and stay away from chocolate because it clearly makes you tempermental. Try to not limit writing to when you are on the rag and disillusioned by the fact that you are bleeding and fat. Have a lovely weekend.

It is very easy to blame others for what you lack or what may have happened in your past. Blaming others (in this case men) is easy, addressing why you are so thin skinned and offended so easily is hard. If you feel oppressed, you are letting yourself be oppressed. If you feel like you're being discriminated against you should address why, besides automatically pointing to the fact you are a woman. Passive aggression?
To lose it and talk about discrimination over something as simple as a goofy commercial lessens the impact of talking about weightier issues.

I am a woman - a real woman - and I'm here to say "Long live funny commercials!" and "Long live sexism!" Just as long as we gals can be sexist too everything's equal. ;-)

Lighten up, honey. The only person you can change is yourself. Trying to change the world just stresses you out and gives you gray hair and wrinkles.

Awesome blog. Peace out until next time TabathaOster

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Every day, a new star is born. I turned my head, blushed, fluttered my hand up to my collarbone prettily, and gulped the last of my champagne. I know when I’ve been beaten.

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Dr. Diana Blaine is a PhD philosopher, writer, adventurer, bon vivant and buttkicker. She's read and studied how gender dynamics function in our culture, and here on this website, she holds forth on these issues. She's got a rich life beyond these pages;

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